Display / Retargeting

Facebook Video vs. YouTube: Which Is A Better Investment For Brands?

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

Facebook is a powerful platform for targeting ads to existing contacts or based on purchase behavior, profiles, life events, or other consumer data.

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?

Brands are ramping up their marketing investments. Email leads as the top conduit for communications and driving customer loyalty.

Google recently studied its display advertising platforms to better understand ad viewability. What do advertisers and publishers need to know?

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

What will be the biggest paid search marketing trends? 18 experienced PPC advertising experts share their insights and top predictions.

How do people feel about and respond to retargeting? Research shows that consumers click on relevant ads when they appear on trusted websites.