Technology | momentology

5 Reasons Customer Lifetime Value Is The Must-Track Metric

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

This image collection illustrates ways every brand can approach content, content curation, trends, audience research, and storytelling.

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

Couple a UX strategy with a great UX design to achieve a brandable UX design. Only then will UX become synonymous with your brand.

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

GoDaddy has a history of pushing the envelope. Despite widespread speculation its latest ad controversy was intentional, the strategy works.

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.