Branding - Marketing's Next Phase: Your

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

Marketing's Next Phase: Your - Branding - Marketing's Next Phase