Finance | momentology

Finance Brands & Social Media: Consumers Expect More

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.