Marketing's Next Phase: Your Product Is Your - Articles by Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.