Marketing Technology | momentology

Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

Audience optimization helps you understand what digital consumers want, in the language they use, so you can reach them at the moments they need you.

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive.

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?