3 Ways To Prepare For A Social Media Brand Crisis

By Victoria Edwards

A social media brand crisis is inevitable. Having a crisis management strategy in place now will help protect your brand’s reputation later.

Read more

Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

Read more

Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

Read more

Mardi Gras: A Missed Marketing Moment For Brands

By Lisa Lacy

Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?

Read more

Why Video Is A Content Marketer’s Best Medium For Storytelling

By Greg Jarboe

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

Read more

14 Valentine’s Day Marketing Campaigns To Swoon Over

By Lisa Lacy

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

Read more

Emotional Storytelling Is KFC's Newest Ingredient

By Patrick Hong

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

Read more

Taco Bell Gives Fans A Valentine's Gift: Temporary Tattoos

By Lisa Lacy

The branded on-trend accessory is the result of social listening as Taco Bell tries to continue building an authentic friendship with millennial fans.

Read more