Consumer Goods | momentology

Marketing's Next Phase: Your Product Is Your Marketing

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

Why creating content that people will care about, people will share with their friends, and will also attract links from other websites is so hard.