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What Loyalty Marketers Can Learn From Dating

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

Why creating content that people will care about, people will share with their friends, and will also attract links from other websites is so hard.

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.