Is It Time To Add A Digital UX Marketer To Your Team?

Someone on your team needs to lead the way on immersive digital user experience. How could it work and what would a UX marketer lead on?

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Use Google Analytics To Find Out Why People Leave Your Website

By Mark Hansen

You’re seeing lots of visitors come to your site, but they aren’t sticking around or converting to customers and contributing revenue. Now what?

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3 Reasons Brands Should Invest More in UX Design Now

By Larry Marine

A one-time investment in user experience design will pay for itself by increasing conversions, revenue, and brand loyalty.

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7 Steps To A Customer-Centric Content Scorecard

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

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Acronym Media's CMO Mike Grehan On Why Marketers Should Think Like Publishers

By Lisa Lacy

Search marketing expert weighs in on how brands can better understand consumer intent and figure out what type of content satisfies end users.

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A CMO's Guide To Website A/B Testing

With the right A/B testing tools, you’ll be able to better understand who your audience is and increase conversions across your site.

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Thomas Cook Concept Stores Bring Digital Innovation To The High Street

By Patrick Hong

Travel brand Thomas Cook has opened 11 new Cruise Concept Stores in which consumers will find fully integrated digital retail experiences.

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Which Retargeted Ads Perform Best With Consumers?

By Patrick Hong

How do people feel about and respond to retargeting? Research shows that consumers click on relevant ads when they appear on trusted websites.

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