Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.

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10 Remarkable Influencer Marketing Facts

By Lisa Lacy

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

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Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

By Lisa Lacy

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

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The Dangers Of Industry Disruption: Why Brands Must Think Like Startups

By Lisa Lacy

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

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18 New Content Marketing Rules

By Lisa Lacy

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

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Oscar Marketing Predictions

By Lisa Lacy

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

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