Social - Marketing's Next Phase: Your Product

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.

Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

Marketing's Next Phase: Your - Social - Marketing's Next Phase