Momentology

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

The branded on-trend accessory is the result of social listening as Taco Bell tries to continue building an authentic friendship with millennial fans.

The head of marketing at America’s Diner talks about the brand’s efforts to remain a relevant, seamless part of the lives of consumers.

Valentine’s Day isn’t just for couples. Here are the consumer spending stats and facts marketers need to know about the most romantic holiday.

Several auto advertisers will sit out Super Bowl XLIX, paving the way for a spate of newbies attracted by the potential for 222 million eyeballs.

Microsoft HoloLens brings high-definition holograms into consumers’ lives, integrating with our physical places, spaces, and things.