Articles by Greg Jarboe

Why Video Is A Content Marketer’s Best Medium For Storytelling

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

What the top Super Bowl commercials of can teach marketers about being visible and persuasive in the moments that really matter.

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

What will be the top video marketing trends? Here are insights and predictions from 15 top video experts.

You can and should go beyond “views” to these more important branding metrics to measure the success of your video marketing strategy.

With so many videos on YouTube, it’s vital to design a solid plan to promote your content and ensure it’s viewed by your target audience.

Improve your video marketing strategy by identifying “super-sharers” in your audience to help build a community around your content.