Momentology

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

There’s much to be learned from the successes of the “big guys” in PPC – those brands that spend hundreds of thousands or even millions in paid search ads – but even more from their mistakes. Man, has eBay made their share of mistakes… and then some. You see, eBay wasn’t very happy…