Momentology

Facebook Graph Search can reveal valuable insights about your audience’s interests, which you can use to guide your Facebook marketing strategy.

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.

Facebook is a powerful platform for targeting ads to existing contacts or based on purchase behavior, profiles, life events, or other consumer data.

Images are a superb way to connect to your consumers on Facebook. But everyone does it. Here’s how to whip your brand’s Facebook images into shape.

From interactive Facebook apps to coupons done right, brands testing the ROI of Facebook marketing campaigns had something to post about.