Momentology

Affiliate marketing is still growing and will be an interesting year. What’s been going on in the sector and what may happen next year?

Improve your video marketing strategy by identifying “super-sharers” in your audience to help build a community around your content.

With brand reach in decline on Facebook and Twitter, is it time to engage socially with consumers on dedicated, brand-hosted communities?

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

New American Express Taylor Swift Experience app taps into Swift’s loyal fan base to create awareness with a new generation about the brand.

These essential performance marketing metrics help determine how campaigns are performing, how spend can be optimized, and success or failure.