We’ve pitted the top campaigns against each other to determine which brands deserve a cut of March Marketing Madness glory.
Read moreMarketing's Next Phase: Your Product Is Your Marketing
In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.
Read moreTweets In Google Search: 4 Ways Brands Can Increase Visibility
As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?
Read moreCheck Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson
Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.
Read moreFinance Brands & Social Media: Consumers Expect More
The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.
Read moreUser-Generated Content: 9 Advantages & Challenges
User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?
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