Momentology

Here’s a case for moving away from third-party affiliate marketing platforms to building in-house resources. But is there a third way forward?

Brands are ramping up their marketing investments. Email leads as the top conduit for communications and driving customer loyalty.

Auto Trader UK is making use of its social media followers in a campaign that transforms a few lucky consumers’ cars into their Lego counterparts.

Google recently studied its display advertising platforms to better understand ad viewability. What do advertisers and publishers need to know?

Pizza Hut’s tablet-based Subconscious Menu will track eye movements to identify a customer’s perfect pizza from 4,896 possible combinations.

SEO is the single most effective channel for consumers discovering your brand, goods, and services. What defines search engine optimization?