Momentology

Modern consumers complain about brands an astonishing 879 million times a year on Facebook, Twitter, and other social media platforms.

Search marketing expert weighs in on how brands can better understand consumer intent and figure out what type of content satisfies end users.

Brands pushed the boundaries of social media to score the year’s biggest wins in creating awareness among consumers and building a loyal community.

These well-executed email marketing campaigns targeted readers when they were ready for conversion and overwhelmed readers with value.

New IAB research has revealed several mobile shopping insights. The way consumers use their smartphones varies by gender, demographic, and market.

The movie brand is getting a lot of mileage out of a well-known Liam Neeson line in a series of digital initiatives to promote the upcoming film.