New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.
Read moreContent Marketing Strategy Essentials For Brands
Make your content marketing strategy and ROI more effective with this essential reading on audiences, ideation, formats, and analysis.
Read moreIntroducing Momentology's Content Marketing Strategy Guide
What you need to know to develop or enhance a consumer-centric content strategy that reaches, engages, and persuades consumers at key moments.
Read moreWhat Loyalty Marketers Can Learn From Dating
Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.
Read moreOscar Marketing Predictions
By Lisa Lacy
Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.
Read moreAwards Shows Offer 4 Marketing Moments For Brands To Seize
By Lisa Lacy
Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.
Read moreHeineken Video Stunt Woos U.S.-Based Champions League Fans
By Lisa Lacy
The video is part of a broader effort from the Dutch beer brand to connect with the 90 million fans of European football who live in the U.S.
Read moreFacebook Marketing Essentials For Brands
Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.
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