One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.Read more
Brands Use International Women's Day To Talk Gender Inequality, Empower Women
By Lisa Lacy
Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.Read more
Sustainable SEO Is Strategic, Not Tactical
Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.Read more
10 Remarkable Influencer Marketing Facts
By Lisa Lacy
As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?Read more
From Social Presence To Social Selling: 5 Tips For Making The Leap
Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.Read more
Why Do Most Brands Stay Clear of Black History Month?
By Patrick Hong
Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?Read more
What Is SEO Now,?
SEO is critical for your brand or business to be found at the moments when consumers are searching for things you sell or know lots about.Read more