LinkedIn As A Branding Tool: How Brands Can Reach Their Full Potential

By Bas van den Beld

Linkedin is a tool that can help show consumers how knowledgeable your business is. Showing that knowledge will help your brand grow and flourish.

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4 Tips on Crafting PPC Ads That Convert Like Crazy

By Larry Kim

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

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Simplicity: Simply The Most Important Characteristic Of Brands Today

A single characteristic unites, and has come to define, the best performing consumer-facing brands today. It all comes down to one word: simplicity.

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Thomas Cook Concept Stores Bring Digital Innovation To The High Street

Travel brand Thomas Cook has opened 11 new Cruise Concept Stores in which consumers will find fully integrated digital retail experiences.

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Consumer Reviews Strongly Influence Tablet Buyers

Online reviews are the most influential resource in consumer purchase journeys, and more people use mobile devices to inform their final purchase decisions.

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