Momentology

Consumers use mobile devices to find deals, compare prices, research products, and buy – don’t frustrate them with non-optimized mobile sites.

Customer-centric marketing principles have never been more important. Providing value within the search results helps differentiate your brand.

Google Penguin 3.0 is the latest attempt by Google to clean up its organic search results. Could the update threaten your brand’s search visibility?

Brands are using Instagram to reach consumers with creative, innovative marketing campaigns. These insights and tips can help your brand become an Instagram success.

Study reveals email open, click, click-to-open, and bounce rates for 34 industries, plus areas including scheduling, personalization, and subject lines.

How do people feel about and respond to retargeting? Research shows that consumers click on relevant ads when they appear on trusted websites.

Delivering relevant messages to the right consumer at the right time is challenging. Here’s why a successful cross-channel strategy starts with email.