Momentology

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

Great content isn’t enough. Link building helps make your site visible to consumers who use search engines to find the products you sell.

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

Snickers’ “Brady Bunch” Super Bowl ad pre-release strategy was a success with consumers, netting 2.5 million social media engagements.

Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.