A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.
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By Patrick Hong
To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.
Read moreLink Building Now: 5 Key Points You Need To Know
Great content isn’t enough. Link building helps make your site visible to consumers who use search engines to find the products you sell.
Read moreGap Hopes To Mesmerize Consumers With Instagram Micro-Series
By Patrick Hong
The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.
Read moreThe 3 Ps Of Better Email Marketing Campaigns
By Lisa Lacy
Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.
Read moreSnickers’ Pre-Release Strategy Marks Another Chapter In Super Bowl Ad Evolution
By Lisa Lacy
Snickers’ “Brady Bunch” Super Bowl ad pre-release strategy was a success with consumers, netting 2.5 million social media engagements.
Read moreSocial Media Usage By Teens: The Dangers of Drawing Wrong Conclusions
By Andrew Smith
Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?
Read more10 Exceptional Examples Of Brand Communities
By Patrick Hong
An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.
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