Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

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Link Building Now: 5 Key Points You Need To Know

By Kristine Schachinger

Great content isn’t enough. Link building helps make your site visible to consumers who use search engines to find the products you sell.

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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series

By Patrick Hong

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

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The 3 Ps Of Better Email Marketing Campaigns

By Lisa Lacy

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

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Snickers’ Pre-Release Strategy Marks Another Chapter In Super Bowl Ad Evolution

By Lisa Lacy

Snickers’ “Brady Bunch” Super Bowl ad pre-release strategy was a success with consumers, netting 2.5 million social media engagements.

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Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions

By Andrew Smith

Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?

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10 Exceptional Examples Of Brand Communities

By Patrick Hong

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

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