Momentology

Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.

Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

The consumers have spoken, and ecommerce giant Amazon is crowned the top U.S. brand, thanks to its focus on customer service.

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers, and why.  

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive.

Here are 10 lessons Doritos’ annual Crash the Super Bowl campaign offers other brands about harnessing the power of user-generated content.

When considering an influencer marketing campaign for your brand, how do you identify the right influencer? And where do you go from there?