In-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers

Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.

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Why Authentic Content Matters To Brands, Influencers & Consumers

Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.

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Nordstrom Delights Consumers With Technology

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

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Why Amazon Was Crowned The Best U.S. Brand

The consumers have spoken, and ecommerce giant Amazon is crowned the top U.S. brand, thanks to its focus on customer service.

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Aldi Tops List Of Top 10 UK Brands

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers, and why.  

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5 Ways To Stay Ahead Of The Marketing Technology Wave

By Santi Pierini

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive.

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What Can Doritos’ Crash the Super Bowl Teach Brands About User-Generated Content?

Here are 10 lessons Doritos’ annual Crash the Super Bowl campaign offers other brands about harnessing the power of user-generated content.

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15 Tips For Successful Influencer Marketing Campaigns

When considering an influencer marketing campaign for your brand, how do you identify the right influencer? And where do you go from there?

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