Momentology

Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

Multiple local and national brands are tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit.  

Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.