Momentology

Orange’s 20th Anniversary Celebrations have seen the innovative French telecommunications operator launch #futureself. A personalised, interactive microsite that lets consumers see and talk to an avatar of their future selves.

Here’s how the multinational conglomerate GE is using storytelling to reach consumers, connect with new audiences, and incorporate new digital platforms.  

Health care content marketing can be extremely challenging. With so many rules and regulations that need to be followed from a digital perspective, it can be difficult at times to find the right balance between content that engages and educates your audience, but also follows the high level of…

Consumer identity management platform Gigya has released its State of Consumer Privacy and Personalization survey, which found social login adoption is “exploding” in part because consumers want transparency, relevance, and convenience when sharing data with brands. And, as a result, more…

As consumers we consciously and subconsciously get exposed to advertising on broadcast media like TV and radio. We see advertisements in the press and online, search, read our favorite blogs, see in-store promotional messages on packaging and point-of-sales, and talk to friends and family, to name…

Introducing Millennials As the only generation to have grown up in an age of rapid digital transformation, millennials, or those born in the 1980s and ’90s, are a unique prospect for brands and marketers. A generation defined by values that are constantly challenged, Initiative terms them “reset…

A new study from technology provider Radware has revealed the importance of optimizing images so that they render more quickly in a users’ browser, as a means of boosting the overall user experience of websites. Recent case studies on this topic include Yahoo, which discovered that making pages…

ESPN has announced a major site redesign to launch next spring (just in time for the site’s 20th anniversary), marking the first reinvention of the popular online sports news site in five years. ESPN is letting users who want to experience the new site design sign up to the public beta,…