Simplicity: Simply The Most Important Characteristic Of Brands Today

By Patrick Hong

A single characteristic unites, and has come to define, the best performing consumer-facing brands today. It all comes down to one word: simplicity.

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Cause Marketing: 3 Best Practices For Brands Supporting Good Causes

By Lisa Lacy

As corporate social responsibility becomes more of a must-have for brands, what can marketers do to ensure their charitable efforts ring true?

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6 Keys To Create Perfect Marketing Personas

By Erin Everhart

Crafting a perfect marketing persona helps ensure you create content people actually want to read. The secret is in how you frame your questions.

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Combine Personas With These 4 Personality Types To Better Target Customers

By Bryan Eisenberg

Personas help you evaluate your content and identify strategic gaps to meet your customers’ needs. It’s also crucial to understand site visitor behavior.

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Consumers Have High Expectations Of Brands – Are You Meeting Them?

By Patrick Hong

Consumers have access to nearly unlimited amounts of information, choice, and ways to engage and interact. And they want fast responses when brands mess up.

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6 Ways Brands Deliver Great Customer Experiences

By Patrick Hong

Does your brand deliver an exceptional customer experience (CX)? Which brands are leading the way? These six critical factors define truly great CX today.

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