A single characteristic unites, and has come to define, the best performing consumer-facing brands today. It all comes down to one word: simplicity.
Read moreCause Marketing: 3 Best Practices For Brands Supporting Good Causes
By Lisa Lacy
As corporate social responsibility becomes more of a must-have for brands, what can marketers do to ensure their charitable efforts ring true?
Read more6 Keys To Create Perfect Marketing Personas
Crafting a perfect marketing persona helps ensure you create content people actually want to read. The secret is in how you frame your questions.
Read moreCombine Personas With These 4 Personality Types To Better Target Customers
Personas help you evaluate your content and identify strategic gaps to meet your customers’ needs. It’s also crucial to understand site visitor behavior.
Read moreConsumers Have High Expectations Of Brands – Are You Meeting Them?
By Patrick Hong
Consumers have access to nearly unlimited amounts of information, choice, and ways to engage and interact. And they want fast responses when brands mess up.
Read more6 Ways Brands Deliver Great Customer Experiences
By Patrick Hong
Does your brand deliver an exceptional customer experience (CX)? Which brands are leading the way? These six critical factors define truly great CX today.
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