Brands bank on Super Bowl ads featuring cuddly pets, dependable dads, and tales of triumph over adversity to score with consumers.
Read moreBy Lisa Lacy
While ambush marketing raises some legal considerations, it can help reinforce brand ethos while also potentially connecting with new audiences.
Read more about Newcastle Crashes The Super Bowl Again, But Is AmbushThis digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts .
Read more about Ultimate Digital Marketing Campaign TemplateThe best digital campaigns of embraced multichannel marketing, and provided multiple layers of entertainment and engagement for consumers.
Read more about 6 Exciting Digital Marketing Campaigns To RememberHow many of your customers speak a language other than English or don’t speak it at all? Do you market to this subset in ways they can understand?
Read more about Is Your Global Brand Marketing In Your Customer’s NativePublic relations and marketing are related and can work together and learn from each other to increase the effectiveness of digital campaigns.
Read more about Two Worlds Coming Together: The Marriage Of PR & Marketing