Emotional Storytelling Is KFC's Newest Ingredient

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

Read more

Taco Bell Gives Fans A Valentine's Gift: Temporary Tattoos

The branded on-trend accessory is the result of social listening as Taco Bell tries to continue building an authentic friendship with millennial fans.

Read more

Denny's CMO John Dillon On Feeding Consumers Shareable Content

The head of marketing at America’s Diner talks about the brand’s efforts to remain a relevant, seamless part of the lives of consumers.

Read more

The 3 Ps Of Better Email Marketing Campaigns

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

Read more

14 Content Marketing Tips From The Pros

Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.

Read more

7 Steps To A Customer-Centric Content Scorecard

By Lisa Williams

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

Read more