Build Loyalty - Page 6 of 15

Emotional Storytelling Is KFC's Newest Ingredient

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

Taco Bell Gives Fans A Valentine's Gift: Temporary Tattoos

The branded on-trend accessory is the result of social listening as Taco Bell tries to continue building an authentic friendship with millennial fans.

Denny's CMO John Dillon On Feeding Consumers Shareable Content

The head of marketing at America’s Diner talks about the brand’s efforts to remain a relevant, seamless part of the lives of consumers.

The 3 Ps Of Better Email Marketing Campaigns

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

14 Content Marketing Tips From The Pros

Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.

7 Steps To A Customer-Centric Content Scorecard

By Lisa Williams

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

Emotional Storytelling Is KFC's Newest - Build Loyalty - Page 6 of 15

Emotional Storytelling Is KFC's Newest Ingredient