Facebook Marketing Essentials For Brands

Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.

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What Google Analytics Can Tell You About Your Facebook Strategy

By Mark Hansen

Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.

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Emotional Storytelling Is KFC's Newest Ingredient

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

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Denny's CMO John Dillon On Feeding Consumers Shareable Content

The head of marketing at America’s Diner talks about the brand’s efforts to remain a relevant, seamless part of the lives of consumers.

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14 Content Marketing Tips From The Pros

Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.

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