Technology - Page 2 of 5

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.

Microsoft HoloLens brings high-definition holograms into consumers’ lives, integrating with our physical places, spaces, and things.

The consumers have spoken, and ecommerce giant Amazon is crowned the top U.S. brand, thanks to its focus on customer service.

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive.

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

What will the introduction of connected devices bring to the health care industry, and why should brands and providers adapt to the imminent change?

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?

4 Reasons To Focus On The Quality (Not - Technology - Page 2 of 5