Travel brand Thomas Cook has opened 11 new Cruise Concept Stores in which consumers will find fully integrated digital retail experiences.
Read moreTop Halloween Digital Marketing Campaigns: Brands Treat Consumers to Videos Galore
Halloween digital marketing roundup: brands opt for scares, Vine and Instagram, choose-your-own adventure experiences, and virtual trick-or-treating.
Read more6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool
Taco Bell calls its new app the biggest disruption to the industry since the drive-thru. The brand shares lessons from developing and launching the app.
Read moreHoming In On Every Search-Led Travel Buying Cycle Touchpoint
How brands can do the best possible job of catering to travelers’ needs from a search perspective, at every search-led stage in the buying cycle.
Read moreMercedes Is Using Instagram To Woo Generation Y
German auto manufacturer Mercedes-Benz has several new models that come at lower price points and is using Instagram to create awareness with millennials.
Read moreConsumer Reviews Strongly Influence Tablet Buyers
Online reviews are the most influential resource in consumer purchase journeys, and more people use mobile devices to inform their final purchase decisions.
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