Momentology

Halloween is a billion-dollar industry. In 2013, the National Retail Federation (NRF) estimated that 158 million Americans would be participating in Halloween festivities, spending a total of $6.9 billion. This year’s spending is forecast to be even higher. The NRF forecast that total US…

In the “Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing,” panel on Day 1 of Advertising Week in New York, Chris Kerns, director of analytics and research at social marketing platform Spredfast, noted real-time marketing doesn’t get a lot of love in the press – and it…

One of the biggest goals for most brands is to be more customer-centric. It’s one of the golden rules of marketing, and also one of the pillars on which momentology is based. However, while many seek to adopt customer-centricity as a culture, proving its value as a revenue generating strategy…

Content is a Catalyst for Conversation As social search nips at the heels of search engines, as a leading source for driving visitors to websites, the value of quality content has increased exponentially. Tried-and-true SEO techniques no longer work, and businesses, publishers, and brands are…

StrongView have released their Brand Loyalty Survey. The questions explored the motivations and demographics of those loyal to brands. Some of the results may surprise you. The survey asked more than 2,200 online U.S. adults across major industries about their feelings on brands and the way…