Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.
Read moreOscar Marketing Predictions
Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.
Read moreAwards Shows Offer 4 Marketing Moments For Brands To Seize
Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.
Read moreHeineken Video Stunt Woos U.S.-Based Champions League Fans
The video is part of a broader effort from the Dutch beer brand to connect with the 90 million fans of European football who live in the U.S.
Read moreFacebook Marketing Essentials For Brands
Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.
Read moreAflac One Day Pay Aims To Match The Speed Of Modern Consumers
Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.
Read more3 Tips To Win Ecommerce Consumer Loyalty
Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.
Read more14 Valentine’s Day Marketing Campaigns To Swoon Over
Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.
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