When consumers see a product on TV, and want to buy, is your brand ready? American Express shares tips on how to push consumers to purchase via t-commerce.
Read moreGE Shares 9 Tips On Compelling Storytelling
Here’s how the multinational conglomerate GE is using storytelling to reach consumers, connect with new audiences, and incorporate new digital platforms.
Read more6 Strategies to Better Target Customers With Location-Based Offers
Panelists at “Location Matters – Creating Immersive Experiences for Fans and Customers” during New York’s Advertising Week discussed how to manage customer relationships when incorporating location-based technology and offers.
Read more6 Ways Brands Turn Beyonce & Apple Products Into Successful Real-Time Marketing
In the “Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing,” panel on Day 1 of Advertising Week in New York, Chris Kerns, director of analytics and research at social marketing platform Spredfast, noted real-time marketing doesn’t get a lot of love in the press – and it…
Read moreShowtime’s Haptic 'Homeland' Video Gives Android Users A Multisensory Experience
One of the features in the new Apple Watch that got the crowd excited after Tim Cook’s iPhone 6 announcement is a technology known as haptic, which enables the device to vibrate when, for example, doling out turn-by-turn directions. It is perhaps ironic then that Showtime has released what it…
Read moreNetflix's Ingredients For Success: Cooking Up An Addiction
It’s Friday night and my wife and I sit down after the kids have gone to bed. We just need one look and then my wife says, “Shall we?” I reply “yes” and within seconds we’re completely into it. A lot of “oohs” and “aahs” follow for the next 50 minutes: we’re watching our…
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