Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.
Read moreMardi Gras: A Missed Marketing Moment For Brands
Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?
Read moreAflac One Day Pay Aims To Match The Speed Of Modern Consumers
Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.
Read more10 Brands Ready For Mardi Gras
Multiple local and national brands are tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit.
Read moreWhat Google Analytics Can Tell You About Your Facebook Strategy
By Mark Hansen
Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.
Read more14 Valentine’s Day Marketing Campaigns To Swoon Over
Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.
Read moreEmotional Storytelling Is KFC's Newest Ingredient
As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.
Read more