Momentology

Starbucks is letting customers place orders in advance via mobile devices and pick them up at a selected location, sparing customers the agony of waiting in line.

Consumers interact with brands at all stages of their decision journey. A winning social media marketing strategy is one that puts people first.

Thanks in part to Apple’s Siri, people are more comfortable using voice technology. The key to success with virtual assistants: making consumers’ lives easier.