Is Not Waiting in Line the Ultimate Mobile Customer Reward?

Starbucks is letting customers place orders in advance via mobile devices and pick them up at a selected location, sparing customers the agony of waiting in line.

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A Strategic Social Media Marketing Plan Puts Consumers First

By Stephanie Lichtenstein Ramos

Consumers interact with brands at all stages of their decision journey. A winning social media marketing strategy is one that puts people first.

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Personal Assistant Apps Help Brands Find Their Voice

Thanks in part to Apple’s Siri, people are more comfortable using voice technology. The key to success with virtual assistants: making consumers’ lives easier.

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