Momentology

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

Snickers’ “Brady Bunch” Super Bowl ad pre-release strategy was a success with consumers, netting 2.5 million social media engagements.

Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

This case study examines how Argos reaches, influences, and engages consumers via digital channels throughout the online purchase journey.

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?

Home Depot, Walgreens, Sephora, and Mercedes-Benz are among the brands with the best mobile experiences, according to a new report.