Gap Hopes To Mesmerize Consumers With Instagram Micro-Series

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

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The 3 Ps Of Better Email Marketing Campaigns

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

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Snickers’ Pre-Release Strategy Marks Another Chapter In Super Bowl Ad Evolution

Snickers’ “Brady Bunch” Super Bowl ad pre-release strategy was a success with consumers, netting 2.5 million social media engagements.

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Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions

By Andrew Smith

Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?

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10 Exceptional Examples Of Brand Communities

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

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Argos Case Study: Mapping The Consumer Journey To Purchase

This case study examines how Argos reaches, influences, and engages consumers via digital channels throughout the online purchase journey.

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Apple Watch Brings Hyperlocal Advertising To Consumers' Wrists

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?

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8 Brands Delivering Great Mobile Experiences

Home Depot, Walgreens, Sephora, and Mercedes-Benz are among the brands with the best mobile experiences, according to a new report.

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