The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.
Read moreThe 3 Ps Of Better Email Marketing Campaigns
Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.
Read moreSnickers’ Pre-Release Strategy Marks Another Chapter In Super Bowl Ad Evolution
Snickers’ “Brady Bunch” Super Bowl ad pre-release strategy was a success with consumers, netting 2.5 million social media engagements.
Read moreSocial Media Usage By Teens: The Dangers of Drawing Wrong Conclusions
By Andrew Smith
Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?
Read more10 Exceptional Examples Of Brand Communities
An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.
Read moreArgos Case Study: Mapping The Consumer Journey To Purchase
This case study examines how Argos reaches, influences, and engages consumers via digital channels throughout the online purchase journey.
Read moreApple Watch Brings Hyperlocal Advertising To Consumers' Wrists
With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?
Read more8 Brands Delivering Great Mobile Experiences
Home Depot, Walgreens, Sephora, and Mercedes-Benz are among the brands with the best mobile experiences, according to a new report.
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