Articles by Patrick Hong - Page 3 of 13

Why Brands Must Integrate TV With Wider Marketing Efforts

What can advertisers do to ensure their television campaigns deliver the kind of value that ensures the channel remains a worthy investment?

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

Not all brands manage to actually get real value out of their Facebook presence. Use these effective tips to help reach your Facebook audience.

Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.

Microsoft HoloLens brings high-definition holograms into consumers’ lives, integrating with our physical places, spaces, and things.

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers, and why.

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.