What can advertisers do to ensure their television campaigns deliver the kind of value that ensures the channel remains a worthy investment?
Read more5 Reasons Why Marketing Must Fundamentally Change
By Patrick Hong
Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.
Read more7 Ways To Get Real Value From Your Company's Facebook Presence
By Patrick Hong
Not all brands manage to actually get real value out of their Facebook presence. Use these effective tips to help reach your Facebook audience.
Read moreIn-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers
By Patrick Hong
Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.
Read moreMicrosoft HoloLens Turns Your Environment Into An Interactive Space
By Patrick Hong
Microsoft HoloLens brings high-definition holograms into consumers’ lives, integrating with our physical places, spaces, and things.
Read moreNordstrom Delights Consumers With Technology
By Patrick Hong
Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.
Read moreAldi Tops List Of Top 10 UK Brands
By Patrick Hong
Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers, and why.
Read more10 Exceptional Examples Of Brand Communities
By Patrick Hong
An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.
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