Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.
Read moreEmotional Storytelling Is KFC's Newest Ingredient
By Patrick Hong
As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.
Read moreGap Hopes To Mesmerize Consumers With Instagram Micro-Series
By Patrick Hong
The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.
Read more38 Surprising Valentine’s Day Statistics Marketers Will Love
By Patrick Hong
Valentine’s Day isn’t just for couples. Here are the consumer spending stats and facts marketers need to know about the most romantic holiday.
Read moreA Genius Content Marketing Strategy Starts With Audience Research
By Patrick Hong
Understanding your audience in detail will help you build great content marketing campaigns. Here are six tips to create content that resonates.
Read moreWhy Brands Must Integrate TV With Wider Marketing Efforts
By Patrick Hong
What can advertisers do to ensure their television campaigns deliver the kind of value that ensures the channel remains a worthy investment?
Read more5 Reasons Why Marketing Must Fundamentally Change
By Patrick Hong
Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.
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