Domino’s VP Dennis Maloney On Building Consumer Trust & Innovative Experiences

Key pillars of Domino's marketing strategy include mobile, content that resonates with consumers, and transparency.

Domino’s VP Dennis Maloney On Building Consumer Trust & Innovative Experiences

33 Branding Experts On How Subway Should Handle Foglegeddon

By Lisa Lacy, 27th of August 2015 at 14:45 PM

As the brand grapples with a marketing disaster of epic proportions, here’s what branding experts say they would do in Subway’s position.

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8 Tips To Level Up Your Ecommerce SEO Game

By Erin Everhart, 26th of August 2015 at 14:12 PM

Here are eight great ecommerce tips to help you improve the organic search experience, and increase your traffic, conversion rate, and revenue.

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4 Key Video Marketing Metrics To Measure What Matters

By Greg Jarboe, 25th of August 2015 at 14:16 PM

Brand lift, website traffic, conversions, and return on marketing investment are four key metrics to understand if a video campaign is successful.

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5 Examples Of Innovative Marketing Strategies

By Patrick Hong, 24th of August 2015 at 14:59 PM

Five great examples of brands – IKEA, Virgin America, Instagram, Netflix, and L’Oréal – using innovation to power their marketing campaigns.

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Starwood SVP Mark Vondrasek On Driving 'Loyalty Beyond Reason'

By Lisa Lacy, 21st of August 2015 at 14:04 PM

Mark Vondrasek talks with Momentology about revolutionizing the travel experience with innovative technologies like keyless entry and apps.

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Mobile Momentum: Making Sense Of The Instagram Opportunity

By Kelly Wrather, 20th of August 2015 at 14:12 PM

Now that Instagram has launched its Ads API, what does this mean for brands and marketers looking to expand their reach on Instagram?

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Back-to-School Marketing: Targeting Shoppers From Kindergarten To College

By Lisa Lacy, 20th of August 2015 at 10:07 AM

What marketers need to know about targeting students of all ages, parents, and teachers with back-to-school campaigns.

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Arby’s & The Art Of Branded Self-Deprecation

By Lisa Lacy, 19th of August 2015 at 10:17 AM

Could adding a little self-deprecation to your marketing help your brand connect with consumers by seeming more genuine and relatable?  

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User-Centric Keyword Research: Find The Topics Your Audience Wants

By Charlie Williams, 29th of July 2015 at 14:40 PM

Put the consumer at the heart of your keyword research, using their needs as the catalyst to develop relevant content that people want and need.

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Why You Need A Mobile-Forward User-First Strategy

By Nichola Stott, 28th of July 2015 at 14:18 PM

Mobile-first doesn’t mean desktop-last. Providing the same experience and key information across devices will result in more satisfied users.

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The Case For The Chief Digital Officer

By Kristine Schachinger, 27th of July 2015 at 14:02 PM

Is it time to add a Chief Digital Officer (CDO) to your in-house team? Here’s why a CDO can be essential to your company’s growth and profits.

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Must-Have Data For Your PPC Reports

By Mark Hansen, 20th of July 2015 at 15:27 PM

Great PPC reports must provide insightful data to optimize how companies connect with their target audience and support vital business decisions.

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